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Modeling Agency Is Redefining Beauty Standards by Only Signing Models 45 Years or Older

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Its no secret that in the modeling world, being young is in high demand.
Why should grey hair or wrinkles make someone any less desirable?

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(adsbygoogle = window.adsbygoogle || []).push({}); The globe skimmer dragonfly (Pantala flavescens) is the world’s longest distance flyer. It migrates 4,400 miles across the Indian Ocean without landing. It is the highest flying dragonfly too, found up at 6,200 meters in the Himalayas. That is quite …

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А у нас сегодня праздник, модельному агентству Oldushka исполняется 3 года! Мы благодарим наших замечательных моделей, наших партнеров и бренды, которые работают с нами, креативные команды, фотографов, стилистов, режиссеров, операторов, визажистов, продюсеров, пиарщиков, стилистов по волосам, их ассистентов, журналистов, кастинговые агентства, фотостудии и конечно наших дорогих подписчиков. Спасибо большое, что вы у нас есть
A post shared by O L D U S H K A (@oldushkamodels) on Mar 1, 2019 at 10:18am PST

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These senior models are smashing the modeling industry with their style and most certainly have proven that age means absolutely nothing when it comes to fashion.
OLDUSKA, an agency based in Russia has chosen to book an older generation, specializing in seniors over 45.
Photographer Igor Gavar founded the agency and has managed to book a rather good looking group of men and women, ranging in age from 45 to their early eighties, each distinctly different, appearing in avant garde fashion to lifestyle photography campaigns.
Gavar had no initial intention in starting up an agency of his own.
“I met some very interesting faces,” he recalls, “and I wanted to do a separate project with them. A modeling agency became that sort of project.”

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“[The models] appearing as themselves is an instrument to fight stereotypes,” he explained. “They are an inspiring example to show that it is possible to look beautiful and be your age.”

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Сергей Арктика / модельное агентство OLDUSHKA На показе @berluti SS2020 Booker @selezen A lot of thanks to: @pg_dmcasting @helenaballadino @kris_van_assche style @mauricionardi hair @anthonyturnerhair make up @lynseyalexander photo @vogue #oldushkamodels #berluti #sergeyarctica
A post shared by O L D U S H K A (@oldushkamodels) on Jun 21, 2019 at 7:21am PDT

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Виктор Сосновцев / модельное агентство OLDUSHKA Для бренда головных уборов @behurr #oldushkamodels #oldushka #russianmodel #greyhairmodel #agelessfashion
A post shared by O L D U S H K A (@oldushkamodels) on May 23, 2019 at 4:03am PDT

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Софья Александрова, 57 лет #oldushkasofiaalexandrova/ модельное агентство OLDUSHKA Для @catalogue_by_oldushka Фото @gavarigor Фотостудия @qweex.campus #oldushkawomen #oldushkamodels #oldushkacatalogue #oldushka
A post shared by O L D U S H K A (@oldushkamodels) on May 24, 2019 at 2:54pm PDT

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Backstage-video с нашей съемки в детском городке Зураба Церетели @zurab_tsereteli для издания @sobaka.sochi Видео, монтаж, звук @supershukin1 & @aist_video Креативный директор, фотограф @gavarigor Ассистент фотографа Екатерина Ларионова Стилист @milton_style & @gavarigor Продюсер @milton_style & @lusyensochi Модели: Лариса Ларионова, Татьяна Малова, @oldushkamodels Макияж @_niksha_ Прически @cirulnik_sochi Украшения @annaslavutina Отдельная благодарность санаторию @sanatoriy.znanie.sochi за помощь в организации проекта #oldushkamodels #oldushka #sochi #adler #церетели #sovietart #sovietarchitecture #zurabtsereteli
A post shared by O L D U S H K A (@oldushkamodels) on Apr 20, 2019 at 12:03pm PDT

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Лариса Ларионова / модельное агентство Oldushka Для издания @sobaka.sochi Креативный директор, фотограф @gavarigor Стилист @milton_style & @gavarigor Продюсер @milton_style & @lusyensochi Макияж @_niksha_ Прически @cirulnik_sochi Украшения @gucci Ассистент фотографа: Екатерина Ларионова Отдельная благодарность санаторию @sanatoriy.znanie.sochi за помощь в организации проекта #oldushkamodels #oldushka #sochi #adler #церетели #sovietart #sovietarchitecture #zurabtsereteli
A post shared by O L D U S H K A (@oldushkamodels) on Apr 19, 2019 at 6:22am PDT

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Галина Сокольская для майского @elle_russia PHOTOGRAPHER: @danilgolovkin PHOTOGRAPHER ASSISTANT: @boldmoscow VIDEOGRAPHER: @rukavichkina STYLIST: @vadimgalaganovv STYLIST ASSISTANTS: @ekaterina_cassina @shishkina_why HAIR: @nataliakovalenkova @7sveta @anna_suri_ MAKE UP: @andreyshilkov @s_shayda @mariacop17 PRODUCER: @helen_grey PRODUCER ASSISTANT: @le_jacco #oldushkamodels #oldushka #oldushkaelle
A post shared by O L D U S H K A (@oldushkamodels) on Apr 13, 2019 at 12:04am PDT

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Людмила Масалева / модельное агентство OLDUSHKA Для «Столото» Продюсирование : @setters.me @axinyadmitrieva & @pavlishin Фото : @yaroshuk Стиль : @cakemonst Мейк : @zhikharevamakeup Волосы : @kirill_brukhovetskiy @parkbyosipchuk
A post shared by O L D U S H K A (@oldushkamodels) on Feb 3, 2019 at 1:38pm PST

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Валентина Ясень @valentinayasen / модельное агентство Oldushka Для испанского бренда @adolfodominguezofficial FW 2018/19 Фотограф @carlosarjiz Продюсер @selezen & @gavarigor MUAH @moi_freire_ #semasviejo #adolfodominguez #oldushkamodels #oldushka #russianmodel #greyhairmodel #возрастнаямодель #agelessfashion #glamourженщинагода2018 #женщинагодаglamour2018
A post shared by O L D U S H K A (@oldushkamodels) on Jan 15, 2019 at 1:28pm PST

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Виктор Афанасьевич / модельное агентство OLDUSHKA Для испанского бренда @adolfodominguezofficial FW 2018/19 Фотограф @carlosarjiz Стилист @miperronoseviste Продюсер @selezen & @gavarigor MUAH @dardarya #semasviejo #adolfodominguez #oldushkamodels #oldushka #russianmodel #greyhairmodel #agelessfashion
A post shared by O L D U S H K A (@oldushkamodels) on Dec 2, 2018 at 3:38am PST

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Виктор Афанасьевич / модельное агентство OLDUSHKA Для @raiffeisenbank_rus #oldushkamodels #oldushka #олдушка #возрастнаямодель #agemodel
A post shared by O L D U S H K A (@oldushkamodels) on Jul 23, 2018 at 1:43am PDT

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Валентина Ясень @valentinayasen / модельное агентство OLDUSHKA Для журнала ESTEL HAUTE COUTURE / лето 2018 @estel_center Фотограф: Георгий Семёнов Причёски: Андрей Пулин, Илья Сковородко, Анастасия Мохова, Светлана Лазутина. Макияж: Дарья Стаховская Стилист: Ольга Дикун Одежда: Лилия Кисселенко #oldushkamodels #oldushka #олдушка #russianmodel #estel #estelhautecouture #estelmag
A post shared by O L D U S H K A (@oldushkamodels) on Aug 8, 2018 at 5:26am PDT

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Лучший день, чтобы вспомнить наши самые романтические съёмки Татьяна Неклюдова и Сергей Арктика / модельное агентство OLDUSHKA В рамках мастер-класса фотографа Лены Смирновой Визажист: Катерина Петренко Стилист: @katya_fisher_ Организатор: Арина Шмелева #oldushkamodels #oldushka #олдушка
A post shared by O L D U S H K A (@oldushkamodels) on Feb 14, 2018 at 11:13am PST

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The post Modeling Agency Is Redefining Beauty Standards by Only Signing Models 45 Years or Older appeared first on Educate Inspire Change.

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