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How do you redefine your brand position in a competitive private school market? #PODCAST

Stories of transformation rank high on the list of most our popular episodes. For instance, the work that Greg Bamford’s doing to boost enrollment at Watershed School stands out as one of our most downloaded podcasts.
Right there with it are the episodes about transforming the admission office and reimaging the school marketing department.
So whenever I have a chance to hear about a school transformation, I jump at the opportunity to break down and share the back story.
With that in mind, I’m thrilled to welcome Dr. Brett Jacobsen to episode 36 of Blackbaud K-12’s Get Connected Podcast. He’s the head of Mount Vernon Presbyterian School in Atlanta, Georgia.
Since assuming the leadership position at Mount Vernon, the school has redefined its position in the competitive Atlanta private school market and become a leading voice nationally. He’s here to share how the school achieved such great heights in a relatively short period of time.
For a full breakdown of what we covered, make sure to check out the episode notes below.
You have a few listening options. Download the episode, listen to the podcast above or subscribe to our channel on iTunes!
If you’re a fan of the podcast, please do us a favor and rate and review the show on iTunes. Your support is very much appreciated.
Episode notes:

Minneapolis 2040: The most wonderful plan of the year
Wednesday December 12, 2018

By Jenny Schuetz Perhaps proximity to the North Pole has its advantages. On December 7, Santa Claus (a.k.a. the Minneapolis City Council) delivered an early holiday gift to Twin Cities urbanists: several key zoning reforms, neatly packaged in an 1100-page comprehensive plan. YIMBYs around the …

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What were some of the challenges facing the school before your becoming the head?

Was Stanley Kubrick Telling Us Something With His 1999 Film ‘Eyes Wide Shut’?
Wednesday November 28, 2018

(adsbygoogle = window.adsbygoogle || []).push({}); Stanley Kubrick’s last film before his untimely death, ‘Eyes Wide Shut,’ starring Tom Cruise and Nicole Kidman was perceived as a puzzle to many. This film was loaded with occult symbolism and featured an elaborate masquerade party involving orgies and …

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Brett shares the kinds of perceptions did prospective families have of the school and what he was looking to change.

Africa in the news: Minimum wage bill passes in South Africa and Addis Ababa leads in air traffic
Saturday December 01, 2018

By Nirav PatelSouth Africa ratifies minimum wage bill On Monday, South African President Cyril Ramaphosa signed a national minimum wage bill into law. The National Minimum Wage Act sets minimum wage at 20 rand an hour (about $1.45 an hour). South Africa’s average household net-adjusted …

The post Africa in the news: Minimum wage bill passes in South Africa and Addis Ababa leads in air traffic appeared first on betfair.

What were the first steps that Brett and Mount Vernon took early on? Hear how the school embraced a blue ocean strategy.

When did you feel like you began to turn the corner? What was the tipping point? Brett answers both along with talking about how growth accelerated soon after.

I’m a big believer in failing forward, so I had to ask: What were some of the biggest mistakes you made? How do they influence you today? Make sure to listen to Brett’s answers.

Let’s get prescriptive: for a school in a similar pre-transformation position, what advice would you offer?

The post How do you redefine your brand position in a competitive private school market? #PODCAST appeared first on Blackbaud K-12 Private Schools.

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