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How do you redefine your brand position in a competitive private school market? #PODCAST

Stories of transformation rank high on the list of most our popular episodes. For instance, the work that Greg Bamford’s doing to boost enrollment at Watershed School stands out as one of our most downloaded podcasts.
Right there with it are the episodes about transforming the admission office and reimaging the school marketing department.
So whenever I have a chance to hear about a school transformation, I jump at the opportunity to break down and share the back story.
With that in mind, I’m thrilled to welcome Dr. Brett Jacobsen to episode 36 of Blackbaud K-12’s Get Connected Podcast. He’s the head of Mount Vernon Presbyterian School in Atlanta, Georgia.
Since assuming the leadership position at Mount Vernon, the school has redefined its position in the competitive Atlanta private school market and become a leading voice nationally. He’s here to share how the school achieved such great heights in a relatively short period of time.
For a full breakdown of what we covered, make sure to check out the episode notes below.
You have a few listening options. Download the episode, listen to the podcast above or subscribe to our channel on iTunes!
If you’re a fan of the podcast, please do us a favor and rate and review the show on iTunes. Your support is very much appreciated.
Episode notes:

or other sale or transfer of Clearwater’s assets
Tuesday September 08, 2020

Home Privacy Policy Privacy Policy Clearwater 2020-06-05T11:49:58-05:00 Privacy Policy. Effective on:  July 12, 2018 Purpose: This Privacy Policy (“Policy”) explains the personal information that Clearwater Compliance LLC (“Clearwater”, “Our,” “We,” or “Us”) collects from you, or that you may provide to us, through our websites, …

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What were some of the challenges facing the school before your becoming the head?

Access the Kit Remote Admin Support
Tuesday September 08, 2020

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Brett shares the kinds of perceptions did prospective families have of the school and what he was looking to change.

2012 by Pierre Hall
Tuesday September 08, 2020

Tag Archive | operating systems September 21 2012 by Pierre Hall. in. Leave a comment. Get modern stay modern. It has been a few weeks since I last posted but with holidays, the odd global sporting event and growing schedule of product releases – it has …

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What were the first steps that Brett and Mount Vernon took early on? Hear how the school embraced a blue ocean strategy.

When did you feel like you began to turn the corner? What was the tipping point? Brett answers both along with talking about how growth accelerated soon after.

I’m a big believer in failing forward, so I had to ask: What were some of the biggest mistakes you made? How do they influence you today? Make sure to listen to Brett’s answers.

Let’s get prescriptive: for a school in a similar pre-transformation position, what advice would you offer?

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